Fool-Proof Methods For Thinking Like Elon Musk

“I don’t know what a business is. All a company is is a bunch of people together to create a product or service. There’s no such thing as a business, just pursuit of a goal — a group of people pursuing a goal.” — Elon Musk

How do you approach your business, and how do you solve your business problems? The problem with the dental practice today is that most dentists, hopefully not you, are running businesses via assumption and conventional thinking. The usual way we conduct our lives is we reason by analogy with an analogy. We are doing this because it’s like something else did or what other people are doing.

In this episode, I will discuss Profiting from First Principles like Elon Musk. So if you want to conduct a “Knowing What I Now Know Analysis” on your practice, build a career that you enjoy, and benefit from non-conventional, fundamental truth thinking to gain an unfair advantage, tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

If you enjoyed this episode, please share it with your dentist friends. Don’t forget to subscribe to the show on iTunes to get automatic episode updates for The Relentless Dentist! And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the show’s ranking, and I make it a point to read every single one of the reviews we get.

Key Quotes:

  • “You’re smart enough to know, and as a D1 and D2, some of the things that you’re learning, you’re not going to do after you get your dental license.”
  • “The possibility is that when you use first principle thinking, you ensure that you’re building a practice that best fits you. And it brings unique value to your community.”
  • “Traditional thinking starts with limitations, and then you’re iterating and improving that existing path.”
  • “If you just ask a typical dentist, what’s the purpose of your practice? They might say to fix teeth, to give patients back their confidence, smile, to restore oral health, something like that, right? But if you don’t have a customer, a client, a patient, the chair call, whatever you want, you don’t really have a business.”
  • “All businesses are a reflection of their owner.”

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Prioritizing Happiness Is Essential Today

Prioritizing Happiness Is Essential Today

Prioritizing Happiness Is Essential Today

Money won’t make you happy, but happiness will make you money.

At this point in your life, you must be able to distinguish pleasure from happiness. Although both bring joy and good feelings, they produce contrasting outcomes. Pleasure is momentary and visceral, while happiness is long-lasting and transcendental. 

Listen in as I dig deeper into the realities of happiness. We will talk about positive psychology and the narcissism epidemic brought about by the disruption in social media. We’ll also look at how we can prioritize happiness, what it looks like tactically, and what you can do to guarantee a culture of happiness in your practice.

Tune in and find solutions to common practice issues at  Prescriptions for Your Practice.

 

Key Quotes:

  • “How do we get so unhappy? This is not an ok thing to do, but it almost becomes a norm.”
  • “We see it on social media all of the time where people lose their minds and hurt people. They unleash on someone else in a situation that doesn’t call for it.”
  • “We need to figure out ways not only to get to function but how do we get to high function.”
  • “Most of my adult life, I spent on this “I’ll be happy when” treadmill.”
  • “I need to supplement my natural behaviors with tools that allow me to enjoy the day and the now and be more present.”
  • “The one thing that’s taking us down right now is technology.”
  • “We’re utilizing technology tools to help leverage and make our lives better, but if we’re not careful, it can be super destructive.”
  • “Social media, the more we use it, the lonelier we get. We call it social, but it’s not social at all.”
  • “In a dental practice, the five people that most likely you will spend your time with are the people on your payroll, so you have to be very selective.”
  • “Happiness is a continuum.”

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Social Media Skills for Your Practice with Dr. Edward Zuckerberg

I’ve been podcasting for over 7 years now, and this interview is one of my absolute favorites! Dr. Edward Zuckerberg of Painless Social Media joins the show today to talk about his early adoption of technology, extreme attention to detail when dealing with fearful patients, and much more.

Listen in as Dr. Zuckerberg shares his journey, including what led him to become one of the most innovative dentists of his time. You’ll learn how he channels his passions for dentistry, marketing, and helping people, as well as how you can leverage social media and use tools you might not even know are already in your tool belt.

Tune in and find more Magnificent Marketing Podcast

Key Quotes:

  • “I was looking to not have a tedious career. Adopting and implementing new technologies made the practice of dentistry fun for me.”
  • “After extensive discussion, it was clear that going to the dentist wasn’t people’s favorite thing, so I tapped into my wife’s database of knowledge to develop protocols for treating people who were phobic of the dentist.”
  • “With the phobic patients, they’re not going anywhere, even if they have changes in insurance.”
  • “Provide channels for virtual consultations via teledentistry.”
  • “I try to be a short-term therapist rather than a psychoanalyst.”
  • “It’s really important for dentists to know how social media works and be involved in my initial training.”
  • “Any content that can generate engagement is good, but you really want to create a bond between your staff and your patients.”

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Dr. Jesse Green on Setting Clear Values and Leading with Contagious Vision

Dr. Jesse Green on Setting Clear Values & Leading with Contagious Vision

It’s one thing to have a vision for your business and it’s a whole different thing to be able to cast that vision in a way that it is taken on and carried out by your team. Dr. Jesse Green drops by the show today to share his journey through practice ownership and how it has evolved into a passion for the dental entrepreneurial community. He gives us some great actionable advice on how to improve your leadership and entrepreneurial skills in a way that will take your practice to the next level.

Jesse really emphasizes the importance and value of not just having a vision but making sure you are communicating it effectively. He also discusses hiring and how there should be systems in place that make things easier for day to day tasks but don’t take away from the personality and flexibility of the business. Jesse also gives us great tips regarding leadership, financial intelligence, case presentation and marketing techniques.

Key Quotes:

  • “I really applaud the people who get out there and give it a red hot go because running a business is not for the faint-hearted.”
  • “Being a great dentist is, I think, an important part of being a good business owner but it doesn’t guarantee success.”
  • “I found myself running a digital marketing agency for dentists which was fantastic. I learned so much about true business that I never learned through traditional practice management programs.”
  • “Some of the best lessons I’ve ever learned have been outside of dentistry.”
  • “We sometimes think the dentist industry is somehow different or special to other businesses but the same principles apply.”
  • “People say you hire for attitude and you train them on the job but if that’s true, you need to have some dedicated training processes in there as well.”
  • “The really important thing when it comes to leadership is: Creating a clear vision, enrolling people in that vision, holding the standard, and living the standard.”
  • “The growth of the business will never outstrip the growth of the leader.”

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Mike Kawula on “No-Brainer Grassroots Marketing”

Quotes & Notes:Mike Kawula on "No-Brainer Grassroots Marketing" - RD Podcasts

  • “The first thing you want to do is make sure you at least have some basic type of website set up.”
  • “Go out and start putting some content together.”
  • “Another highly searched term is emergency dentistry.”
  • “Be very active in areas where housewives are active, like Facebook and Pinterest.”
  • “As long as you’re posting once, twice, three times a day, which isn’t hard to do, you’re gonna start interaction.”
  • “The very top searches (on the web search page)…those are all done by Google Plus Local.”
  • “Bright Local…you need to have your site in all the free directories.”
  • “…and you can do that on Twitter just by looking for a hashtag.”
  • “Twitter is a great networking tool.”
  • “Form some type of collaboration out there with other business owners in the local area that have the same type of customer.”
  • “Even if you are not comfortable networking, you gotta do it.”

    If you would like more insight from Mike, check out selfemployedking.com

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