The 4 Dental Patient Personas & How to Speak To Them

There’s SO MUCH more to case acceptance than value and price.

So how do we help patients want what they need? We must understand what archetype and persona are in front of us and speak to them about how they best process information and make decisions. 

If you implement what I tell you today, you will feel a massive connection to your patients and a return on investment that supports the energy you’ve poured into this profession.

Doc, if you want to:

  • understand the radical difference between fast decision-makers and slow decision-makers,
  • build trust with both your logical and emotional patients,
  • get inside the mind of your patients so you can skyrocket your treatment plan acceptance,

Then tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • “Dentists and dental teams can learn to speak in a patient’s native tongue.”
  • “We’re helping patients want what they need.”
  • “The big word for competitive people is best. They’re looking for the best.”
  • “Methodical patients will not decide until they feel like they’ve soaked up all the information they can.”
  • “You will be better understood if we can better understand them [patients]. And if you’re better understood, you’re going to grow your practice quite quickly year after year.”
  • “If you’re adding value to your practice, that’s what comes in return, like a boomerang in the form of cash flow.”

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The Assertive Leadership Mistakes Dental Practice Owners Make

What’s keeping you enslaved to a circumstance you don’t want to be in? What stands in the way for you? What would happen if you were 5 to 10% more assertive in your practice tomorrow? Why is assertiveness so crucial as a leader?

According to Susan Folkman, leaders with good judgment but who lack assertiveness are seen as ineffective, and leaders who lack good judgment but are high in assertiveness are rated as better leaders. Therefore, the best leaders are assertive and have good judgment.

The best dental team members long for Assertive Leadership. Yet, few ever receive it. So,

  • If you want to avoid the typical practice owner frustration that comes from passive, aggressive and passive-aggressive behaviors,
  • If you want to give your team exactly what they need from you,
  • If you want to work in a high-truth environment so you can consistently enhance your team’s unity and productivity,

 Then, tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • Good leadership requires assertiveness, it requires specificity, and it requires repetition.”
  • “All organizations take on the personality of their leader.”
  • “Assertive leaders can balance kindness with clarity and create great workplaces.”
  • “I would say there’s an underrated, underdeveloped asset in most dental practices: assertive communication.”
  • “There’s a time to tell the truth, and that’s all the time.”
  • “To be a successful person and a generous person, sometimes you’re gonna have to say no. Those are just called boundaries.”
  • “Don’t let your kindness, generosity, and servant orientation sap your strength and power. Don’t just go along to get along.”
  • “If you’re speaking from an assertive position, you’ll see your teams become more candid. We want high trust and high truth organization. A powerful culture and one that will win in this decade.”

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How Dental Practice Owners Can Feel The Confidence of an Everyday Winner!

“It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.” — Theodore Roosevelt

If you had to win every day, what would you do? Do you have a framework for winning? Do you have a framework for setting yourself up for success?

Doc, do you ever feel like you’re playing a losing game? In this episode, I discuss how dental practice owners can win Every Day. So,

  • If you want to use the powerful WOOP framework,
  • If you want to work a 4-step system that sets you up for enduring success,
  • If you want to experience authentic practice owner confidence so you can have your best year every year,

Tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • “Understand that your practice has its personality, needs, and identity. And if you don’t nurture, that starts to get upset, begins to act up a little bit. So let’s keep the momentum, focus, and enjoy yourself. It’s not an either-or game. It’s a both-end game.”
  • “Create a framework that allows us to win and win and win and win because confidence is really keeping promises to ourselves.”
  • “Let’s make progress. Let’s get better. But don’t be a home run hitter. Just focus on the basics, the fundamentals.”
  • “If we use today as the arena we’re about to enter; we can decide what a win looks like today.”
  • “You can’t influence yesterday, and you can barely influence tomorrow. And if you did have an influence on tomorrow, it would happen from the place of today.”
  •  “It helps to tap into people in the arena who know that they’re going to fall down, but they also appreciate that they’re going to get back up a better person because they’re going to learn.”
  • “If we just talk about our wishes and our wants, it’s usually overly optimistic. We must appreciate that there will be obstacles on the way. And if we could forecast and diagnose those obstacles in advance, we have a much higher likelihood of succeeding.” 

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How To Create Mega-Competitive Dental Practice Advantages

Many dentists continuously search for the next big thing but understand that if you are trying to hit home runs, you will have to be okay with striking out a lot — upset patients, leadership, failures, and business challenges. You have to let it go. That guilt and shame are serving no one. 

Relentless Dentists, you have to discover the insane power of a carefully crafted flywheel.

If you want to truly:

  • harness the forces of momentum and compounding;
  • hear about the four flywheels that can shift your practice from Good to Great;
  • enjoy more cash flow so you can push mega-competitive advantages for your dental practice;

This episode is for you!

It’s time to go into your CEO time and say, “What is the flywheel that I should build now?”

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • “The stuff you don’t really want to address, those are the things that you get the most leverage on when you do address them.”
  • “Once you have momentum, be a healthy level of paranoid that you don’t lose momentum because you can use that force of nature to your advantage and create a mega competitive advantage.”
  • “We have to define the game that we’re playing and the rules of engagement.”
  • “Everyone in your practice, no matter how logical they are, is still an emotional creature.”
  • “Team building requires an aggressive communication cadence. You can’t leave this to chance. You can’t do it on the fly. You have to set aside time for communication.”
  • “More of your patients will refer you if you are good about requesting and recognizing the referrals. So make it easy for patients to refer you.”
  • “Your most vocal patients, those one-star reviewers, sometimes seem like they’re kind of lunatics. But there may be some truth in what they’re telling you. So don’t be so proud to write them off.”
  • “If you want to win at the game of practice ownership, you will stop being a dentist and start being a marketer of dental services.”
  • “Commitment is a 100% word. And if you feel like you’re not building confidence, use this as a diagnostic tool. It may mean that you’re just not committed to the clear outcome you just created.”

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The Top 10 Pillars For Dentists Who Want To Have A More Powerful Presence

“Focus less on the impression you’re making on others and more on the impression you’re making on yourself.” — Amy Cuddy

Sometimes we just want to blend in, right? But what we don’t want to be is forgettable. That’s no good for you, your practice, and your career. So what we’re engineering here is something that minimizes your chance of being forgettable. 

Most dentists are forgettable and ignorable. Find out why that is such a big problem in our industry.

Doc, if you want to:

  • Know the 4 questions every patient is asking about you,
  • Understand how being forgettable can stress you out and kill a dental career,
  • Figure out how to be the most respected dentist around so you can drive case acceptance and grow your practice in these turbulent times…

Tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • “Power is value exchange per unit of time. So the more value you add and the less time you do it in, that’s how you increase power. So I think a lot of us as dentists were in denial of power because we’ve seen the misuse of power, which means power that’s uncoupled from integrity.”
  • “Power coupled with integrity is really what you want in a business. It’s how you maximize value.”
  • “There’s something I’ve talked about several times in this podcast that I’ve used very effectively as a clinician. And that’s called release tension, set intention.”
  • “People respect you when they know you will say no to certain things. If you’re just this kind of floppy-noodle people-pleaser personality, they tend to respect you less and take you less seriously.”
  • “When we are living consistently with our values, we’re just more powerful.”
  • “We had different principles that kind of would pop up to solve different problems, but one consistent principle was ‘never let ’em see you sweat.'”

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