A non-conformist’s view on growing a dental practice with Jeff Gladnick

Quotes & Notes:A non-conformist's view on growing a dental practice with Jeff Gladnick

  • I do think it is a trend [of digital marketing] that will continue and I do think it is a national trend.
  •  If you really want to do it right, you really should track it.
  • It’s useful to have a website so your patients can download forms so that they can have a very easy way to contact you. People have an expectation you will have a website or some way to contact you.
  • Websites are kind of viewed as a piece of technology and a bar of professionalism. It’s like you hand print your business cards on your home printer. You could have a state of the art office, everything could be beautiful, but you cheap out on the business cards.

Take a smartphone, and bring up your office’s website. It should at least function. You should be able to navigate the site and click links. If you have flash you need to change that ASAP.

  • All the sites we make are responsive, which means they will adapt to a smaller screen. If you want to impress them or convert someone who is doing research, you want to update to something that is responsive.
  • Anything that you can promote that will positively impact the impression of the practice [should be put on social media].
  • There are two kinds of ways that your practice will appear on google search results and one of them is the local results. Part of the algorithm is the number of reviews and the quality of reviews that you have.
  • One thing we want them [clients] to do is have a video for every single service or procedure that they provide. And what we want them to tell patients is what is their unique training for this? What are the special materials they use?
  • The other two bits of content that we’ll twist our clients’ arms is a little bit are pictures and copywriting.

If you would like to learn more from Jeff Gladnick, you can go to greatdentalwebsites.com, call his company with (415) 814-0078, or email him at [email protected]. You can also find him on Dental Town.

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Is your practice website working for you? . . . or against you?

Quotes & Notes:Is your practice website working for you? . . . or against you?

  • Dentists don’t know what they don’t know, and they are not at fault.
  • Don’t have a dark website.  It’s gloomy and also a dark background with lighter text in front of it, it’s very hard for the eyes to read the text.
  • Get rid of those slider images on the front page.  Let’s pick your favorite one, and stick with it.
  • Over fifty percent of people searching for a local business are searching on mobile.  Find out if your website is mobile [optimized].

The goal of your website is to get a phone call.  The most important thing on your website is your phone number.

  • Put a call to action to the left of the number.
  • The name address phone number has to be the exact same across the web on any occurrence anywhere on the internet.
  • You have five seconds when someone lands on your website.
  • There is no need to have a big image on a dental website.  The main images on the first fold should be one of the dentist, or maybe one of your staff, or even one of your office.
  • On the home page, there should be one or two paragraphs on really what is specific about your practice.
  • A potential patient wants to see your work. It has to be something that will show you will take care of them.

55% of the average internet person leaving within the first 15 seconds.

  • Just imagine a 60-second video.  You just got them on your page for 60 seconds. Google is going to like your page.
  • Another one is an info-graphic.  Infographics are great for they cover quite a large amount of information but in an image format.  If you designed the info-graphic to lead them down a slippery slope, that’s going to keep them on the website longer.
  • If it [videos] looks too commercial, it is going to turn people off.  They might treat it like an ad.
  • People need to be led by the hand.  There should be a call to action at the bottom of every page. Always put the phone number there.
  • The About Us page should have a picture of every one of your staff, and then have them write a hundred-word blurb about them.
  • Dentistry is a medical profession and it is a personal profession.
  • I want every dentist to think when was the last time they updated their website? There are reasons to update your website on a monthly basis.

If you would like to learn more from Mike Pedersen you can go to www.aznetmarketing.com and even get a free report.

If you enjoyed this episode, we would love a 5-star review on iTunes:

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