Stand Out from the Crowd: Building a High-Impact Brand for Your Dental Practice

Would you rather be compensated for who you are or what you do? It’s a question worth pondering as you embark on your journey to differentiate yourself in the dental industry.

It’s time to go beyond offering exceptional dental services and create a unique identity that resonates with your target audience. By investing in who you are as a dental practice, you will attract patients who value your unique qualities and are willing to pay a premium for your services.

In this episode, I discuss why this is a really bad time to be “just another dentist.”

  • So if you want to know what it takes to increase your revenue with less effort …
  • If you’re ready to design your practice’s essence and how it’s perceived by patients …
  • If you want to be in a category of one in your community so you can get paid more and take more time off…

Tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Join The Leading Dentist Collective – the free collaborative community for single-location dental practice owners who want to unleash their people, profits, and purpose.

Key Quotes:

  • “Without a clear brand, identity, and messaging, these same practices are gonna fail to establish a memorable and consistent patient experience, resulting in reduced patient loyalty and engagement.”
  • “A weak brand fails to build trust and credibility, making it harder to persuade potential patients to choose your services, AKA case acceptance.”
  • “A dental practice with a high-impact brand enjoys several advantages. It stands out in the competitive market, attracting more attention and interest from potential patients.”
  • “A strong brand establishes trust, credibility, and a positive reputation, making it easier to convert interested individuals into loyal patients.”
  • “A high-impact brand fosters patient loyalty and advocacy, resulting in word-of-mouth referrals that reduce marketing costs and increase revenue growth opportunities.”

Featured on the Show:

  • People: Dan Kennedy, author and founder of Magnetic Marketing
  • People: John Jantsch, author of “Duct Tape Marketing”, speaker, and marketing consultant
  • Organization: Nike, a multinational corporation known for its athletic footwear and apparel
  • Organization: Apple, a technology company known for its innovative products and sleek design
  • Organization: Deloitte, an international professional services network
  • Publication: Harvard Business Review, a general management magazine published by Harvard Business Publishing
  • Movie: Air
  • I appreciate your feedback. Let me know what you learned and loved here: [email protected].

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Why Dentists Shouldn’t Fall Prey To “Reasonable”

In order to succeed in dental practice, it is important to think big. By this, we mean having a clear and defined vision for your practice and then working hard to make that vision a reality.

Doc, are you stuck in mental loops of lack and limitation?

In this episode, I discuss the importance of BIG thinking!

So if you want to understand what keeps things difficult for today’s dental practice owners…

If you want to acknowledge that your “shoulds” are a red flag…

If you want to expand your vision and win no matter what, so you can live into your possibility and potential…

Tune in now!

Listen in and find solutions to common practice issues at  Prescriptions for Your Practice.

Check out our New Case Study, “Discover How To Recession-Proof Your Dental Practice In The Next 60 Days So That You Increase Profits & Avoid Losing Key Team Members” now at: http://thenorecessiondentist.com/casestudy.

Key Quotes:

  • When everybody wakes up every day with the same mission, that’s when you do great things.”
  • “Your future is going to be better than whatever is happening right now. And to pull that off, we can’t focus on the rearview mirror. We have to spend more time in our imagination than in our memory.” 
  • “As a leader, it’s our duty to have a big enough vision so that all the people that we lead can have their vision fit within our vision.”
  • “Thinking big is just as easy as thinking small, but there’s a much bigger grander payoff there. And thinking big keeps you growing and makes your journey more fulfilling.”
  • “You don’t have to have it all figured out. You just have to take the first steps toward your dream and have the willingness to do whatever it takes and be resourceful along the journey.”

Featured on the Show:

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The Most Important Survival Skill for 2022

It’s the last week of 2021, and boy, what a year it has been. Before I delve into our topic, I would like to thank you for being with me this year, and I hope you’ll keep me company in the years to come.

What’s 2022 look like to you? How will it significantly differ from your 2021 or even the previous years? Have you envisioned a radical transformation for your dental practice, or you’ll default to old habits, old belief systems, old strategies, and old routines? How about you as an individual? Have you started stacking up new skill sets to help you execute the visual you’ve set for yourself and your practice?

In this episode, I will talk about the most essential survival skill of 2022. I’ll also share the four fundamental shifts to help your transform and adapt to a fluid identity. Finally, I’ll reveal my favorite transformation story of all time. So please sit back, relax, and spend the turn of the year listening to my podcast. Take charge and lead the way to a courageous and transformative 2022.

Tune in and find solutions to common practice issues at  Prescriptions for Your Practice.

Key Quotes:

  • The problem, as I see it, is that many business owners and dentistry and healthcare, and other industries are experts in an earlier version of the world.
  • “A transformation isn’t a shift in what you do. It’s a shift in who you are, so you can extend who you are as a business owner and leader.”
  • “We’re designed to remain the same –homeostasis. We’re designed to stay the same. And when we change identity, part of us dies.”
  • “If we want a more radical shift, a transformation, you as a leader will have to change the way that you think about your business and leadership.”

Featured on the Show:

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Approaching Life with a Leadership Mindset with Dr. Taher Dhoon and Dr. Chris Green

Approaching Life with a Leadership Mindset with Dr. Taher Dhoon and Dr. Chris Green Today’s guests are willing to do what other people are not. They figure out ways to engineer over the leadership challenges, the team turmoil, and the patient unrest. In this episode, Dr. Taher Dhoon and Dr. Chris Green join the show to share insights from their book, The Practice Launchpad, and explain the impact the current pandemic has had on their business.

Listen in as they explain how they have harvested what everyone is looking for in dentistry: more revenue, more profit, more time, and more meaning. You will learn the benefit of approaching life with a leadership mindset, whether anyone can own practice and more.

Tune in for more Prescriptions for Your Practice

Key Quotes:

  • ”You have to have a framework to go off of and then pick and choose what fits the practice you’re building.”
  • “We’re just legitimately out there to help people.”
  • “Being a husband and a father are far more important than the business aspect of things.”
  • “Anyone can own a practice surrounding themselves with the right people.”
  • “If you want to make it somewhere, research is critical!”
  • “You don’t have to pay money to get good knowledge these days.”

Featured on the Show:

 

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Money Mindset with Rob Gill

Money Mindset with Rob Gill - Relentless Dentist Podcast How does our psychology impact our ability to be proactive and be smart business owners? In this episode, Rob Gill, Founder of EPIC Financial Strategies, shares his thoughts on “money mindsets” and how to avoid staying in a fear posture, squirreling away cash, and not making the necessary investments needed in our businesses.

Listen in as Rob explains the importance of planning properly for the unexpected so that you are in a position to prosper. You will learn Rob’s thoughts on insurance and what the right kind of insurance can complement within your wealth management. This is not an episode to be missed, as Rob shares his advice for anyone looking for a no-nonsense tactical strategy for their money management.

Listen in and find more Wealth Wisdom

Key Quotes:

  • “Money is a mindset, and I believe that people typically look at money from two points of view: one is scarcity, and one is abundance.”
  • “How do we ask ourselves the questions that lead us to abundance?”
  • “It’s not about resources as much as it is about being resourceful.”
  • “If we can plan properly for the unexpected while taking advantage of the normal ebbs and flows, then we will put you in a position to prosper.”
  • “It’s not the splash—it’s the ripple from the splash.”
  • “By using the right kind of insurance, it will complement your wealth management side.”

Featured on the Show:

 

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